Matomo offers a comprehensive and secure analytics platform that is ideal for website owners and businesses that are looking for an alternative to Big Tech.
Software giants like Google and Adobe generate a notable share of their revenue from their ad networks and bidding platforms. They also hold your web analytics data hostage.
Respect user privacy. Digital analytics tracking often entails collecting users’ personal data like IP addresses and browsing behavior.
Tag management systems (TMS) and CDPs are both solutions for data capture and management that serve different uses.
Flat-file CMS platforms, also known as file-based content management systems, use text-based files to store and manage content in place of a traditional relational database.